Thursday, 24 November 2011

D&AD Education Event at UCLAN

Last week D&AD came to Preston with an all day education event.
An introduction to the work and philosophy of the organisation by Rhiannon James was followed by a brilliant talk by Creative Director Jack Renwick who was at The Partners until recently setting up her own agency. She showcased some great design thinking, and gave students valuable advice on placement etiquette amongst other things.
After the lectures students took part in a workshop looking at how to crack the D&AD student awards briefs with creative directors and designers from the industry talking about how they would tackle the briefs.
Design agency Thoughtful took a workshop looking at how to get into the industry. Alongside these informative sessions a number of agencies held a portfolio surgery for students from across the North West to show their work - several illustration students had an opportunity to show their portfolio to an industry insider for the first time in many cases. Students from Stockport, Bolton, Edgehill, MMU, and of course our own Graphic Design, Advertising and Illustration students gained valuable insight from this opportunity. Thanks to representatives of MusicBecause Studio, Cheetham Bell JWT, Dorothy, The Chase, jp74, and Uniform  and all the industry contacts for giving up their valuable time for this event.
In the evening the New Continental pub in Preston hosted a D&AD North talk by Gary Aspden collaboration consultant for Adidas.
Best wishes to the D&AD team for organising it - We would love to host it again!

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